You're the best dentist in your zip code. Nobody knows it yet.
We build high-conversion dental websites and run hyper-local SEO campaigns — so new patients find you first, not the corporate DSO down the street.
Google Reviews
Trusted by 47 private dental practices
What your patients see when they search “dentist near me”
Local results · dentist near me
Riverside Family Dental
★ 4.9 (218)
Lakeside Dental Care
★ 4.2 (91)
Northside Dentistry
★ 4.0 (64)
Invisible Practice Syndrome
Great clinicians. Zero digital presence.
"I'm paying $3,000 a month on marketing and I genuinely don't know if it's producing anything. My website looks like it was built in 2011 and I'm watching the corporate chain across the street hoover up patients who should be mine."
— A private practice owner, San Francisco
You're spending on marketing and have no idea if it's working.
Google Ads without conversion tracking is expensive guesswork. If you can't tell us — with a specific number — how many new patients your current marketing produced last quarter, you're not marketing. You're hoping.
Your competitor ranks in the map pack. You're on page four.
They have half your qualifications, a cookie-cutter website, and the right SEO signals. Right now, patients searching "dentist near me" are calling them first — and they don't know you exist.
Your website loads in 7 seconds. Patients leave in 3.
Mobile patients abandon slow sites within seconds — often before a single word has rendered. If your site was built more than four years ago, it is actively costing you bookings every day you don't replace it.
Our Approach
One system converts. The other builds the traffic that feeds it.
Most dental marketing fails because it addresses symptoms, not systems. We build two interlocking systems — one that converts the patients who find you, and one that makes sure more patients find you first.
The Hub
Your virtual front desk
A high-conversion dental website built specifically to turn local search traffic into booked appointments. Fast, mobile-first, and built around your specific specialties.
Most practices start here →
The Engine
Your local authority system
Hyper-local SEO, Google Business Profile mastery, and GEO optimization so your practice appears — by name — when patients in your zip code search for exactly what you offer.
Already have a site? Start here instead.
Track Record
One practice. Specific numbers. Six months.
New patient inquiries / month
Measured as inbound phone calls + web form submissions via call tracking.
Practice booked 3 weeks out for new patient appointments at the 6-month mark.
"Before Raftwise, we were getting 12–15 new patient inquiries a month from the website. Six months in, we're consistently hitting 42. We're now booked 3 weeks out for new patient appointments."
General & cosmetic practice
San Jose, CA
* Composite case study — aggregate client outcomes, 2025–2026
Pillar I
The Hub — your high-conversion dental website
We don't "make a site." We build a virtual front desk — one that works nights and weekends, never takes a sick day, and converts visitors into booked appointments at a measurable rate.
Loads before a patient taps away
Over 80% of dental searches happen on mobile, and patients abandon slow sites in seconds. We build so every treatment page renders before a thumb can hit the back button — on a bus, on 4G, on a six-year-old phone.
Every page aimed at a booked appointment
Click-to-call in the header, intake forms above the fold on every treatment page, and "Book Appointment" triggers placed where patients actually look. A visit to your site has one job — we make sure the page knows what it is.
Designed to convert your highest-margin services
Implant, Invisalign, and specialty pages built with conversion architecture — not generic templates. Every page has one job: turn a search into a booked consult.
All contact forms and data handling built with HIPAA compliance in mind.
Core Web Vitals green
Sub-2.5s load on mobile — Lighthouse 90+ across all categories
"Book Appointment" pinned to nav
Sticky CTA stays in frame on every scroll — desktop and mobile
Conversion above the fold
Primary action reachable before a thumb can scroll on any device
Dedicated specialty pages
Implants, Invisalign, veneers — each a separate ranked page, not a section
Google Map Pack position tracking — neighborhood-level rankings for your specialty searches, updated monthly.
Pillar II
The Engine — your local authority system
When a patient in your zip code searches for your specialty, you should be the first name they see — on Google, on the AI overview, and in the map pack. That's what The Engine builds.
GEO — named in AI search answers
When a patient asks ChatGPT or Google AI Overview "who's the best implant dentist in [city]?" your practice is the named answer. This is where dental search is moving, and most of your competitors have not caught up yet.
Google Business Profile mastery
Full GBP optimization — categories, services, photos, Q&A, and an automated review collection strategy that compounds your local authority every month the profile stays live.
Hyper-local keyword targeting
We don't rank you for "dentist." We rank you for "emergency dentist [neighborhood]," "dental implants [city]," and every specific search your ideal new patient is actually running.
Monthly performance reporting
Not a vanity dashboard. A report that shows you: new ranking gains, new patient calls attributed to organic search, and exactly what we're doing next month and why.
Real Practices. Specific Numbers.
What happens when dentists stop being invisible.
Across the client book
+2.7×
Median lift in new-patient inquiries at the six-month mark.
12 dental practices, 2024–2025. Measured against each practice’s own pre-engagement baseline.
“I had three competitors outranking me for Invisalign in my neighborhood — two of them are general dentists who don’t even specialize in it. Six weeks after launch we were #1 in the map pack for every target keyword.”
Orthodontic practice
Invisalign & clear aligners · Austin, TX
#1 map pack
in 6 weeks
“Our previous agency sent us a monthly PDF with a bunch of rankings we didn’t understand. Raftwise’s report tells us: here are the calls we generated from organic search this month, here’s what they cost you in chair time to fulfill, here’s the ROI. That’s what I actually need to see.”
Periodontal & implant practice
Implants & periodontal surgery · Chicago, IL
4.3× ROI
at 12 months
Named practice cards are illustrative composites drawn from aggregate 2024–2025 client outcomes. The headline figure above reflects real measured data across the client book. Individual results vary by specialty, location, and case mix.
The Honest Responses
Four reasons practices don't start.
* Revenue projections are estimates based on industry averages and vary by practice specialty, location, and case mix. Results from client case studies reflect individual practice outcomes and are not guaranteed.
No contract · Month-to-month · First ranking improvements in 6–8 weeks
Book your free 30-minute practice analysis.
We'll audit your current digital presence — website speed, map pack position, keyword rankings, competitor gaps — and show you exactly where you're losing patients to practices with lesser credentials.
We audit 4–5 practices per month, per metro market.
No pitch deck. No obligation. Just clarity on where you stand.